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Google is going through their artsy experimental phase on the SERPs

Google is 21 years old.  When I was 21, I went through an experimental artsy phase where I thought I
Google is going through their artsy experimental phase on the SERPs
By Ross • Issue #6 • View online
Google is 21 years old. 
When I was 21, I went through an experimental artsy phase where I thought I wanted to be a pro guitar player….I also had the hair to match.

Oh, dear....
Oh, dear....
Well, it seems Google is also going through a similar phase as the SERP layouts having been all over the place. First favicon, then none. Removing URLs used in rich snippets, then back. 
Due to the changes, achieving position zero or a featured snippet have completely different connotations and repercussions for reporting and research.
This weeks Canonical Chronicle
In this weeks Canonical Chronicle, we talk about:
☠️ Avast killing off Jumpshot
🌪️ Crazy changes to rich snippets and what we can do about it
✂️ Updates to search console removals
Changes to Feature Snippets | Youtube
Changes to Feature Snippets | Youtube
Share this weeks deck
Here is this weeks Google Slide Deck with all the news. Share it with your team to keep them up to date with the algorithm changes and SERP movements every week.
From the Twittersphere
Jono Alderson
Clicks were never your objective. Visits were never your objective. Convincing a consumer that you're a good fit was your objective. You can do that on a web page. You can do that in a rich snippet. You can do that in image. You can do that in environments other than a Goog SERP.
Alistair Lattimore
Modern webdev best practice says break up your js/css into many small files & use img srcset. Since these separate resources drain #SEO crawl budget, what impact does this have on large sites with 1M+ SKU and does HTTP/2 help with more parallel requests? @JohnMu @g33konaut
SEMrush Weekly Wisdom
As SEOs we spend a lot of time making recommendations for content, so here is how we brief writers to create content for enterprise websites.
Weekly Wisdom: How to Write an Effective Brief by Ross Tavendale
Weekly Wisdom: How to Write an Effective Brief by Ross Tavendale
Submit your site for the next SEMrush webinar
Craig Campbell and I will be auditing your lead generation sites live on air on the 12th of February - sign up and join in the fun.
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