This week there was a major update to the way Google serve results but the SEO community have been relatively chilled about it as there has been no real casualties from the update despite it affecting 10% of queries.
Here is this weeks Google Slide deck
with all the news as well as some short tutorials. Share it with your team to keep them up to date with the algorithm changes and SERP movements every week.
In the news
You can tell BERT is a big deal for Google as it made it’s way to “normal people” news with publications like Techcrunch covering the story.
BERT uses natural language processing and machine learning to serve better answers to more nuanced queries.
And because it uses NLP and ML you CAN’T really optimise for it. However, you can use Google’s own NLP API to analyse your own content and build it into your content creation work flow.
Screaming Frog also had an update that the speed demons are going to love as you can now do lighthouse speed audits at scale and filter through by issue. My other personal favourite is the ability to do 100 custom extractions at once. Scrape all the things!
This week I was hosting the London leg of the #GlobalMarketingDay with SEMrush. You can access the full 24 hour steam (it’s a beast) on the official site
London SEO Event
For London SEOs the next Take it Offline event is happening on the 6th of November with the title SEO & Digital Disaster Therapy which is going to be a roundtable event where we are going to trouble shoot any issues people are having. Full details and tickets here.
Some Cool Stuff From SEO Twitter